Usability of komeksepeti.com E-Commerce Website That Sells Handmade Products
Keywords:
Usability, E-Commerce, Handicrafts
Abstract
The goal of every commercial online store is to increase the number of customers and engagement in order to boost sales. An attractive interface is crucial for online stores to achieve their objectives. One type of online store is e-commerce sites where people showcase and sell handmade products. To evaluate the usability of these sites, Nielsen's heuristic evaluation and the heuristic evaluation method are widely used in the literature. In this article, the usability of the e-commerce site komeksepeti.com, where handmade products are showcased and sold, is evaluated using Nielsen's heuristics and the heuristic items for e-commerce sites. Additionally, a heuristic study was conducted by categorizing the stages of the processes from product examination to sales and delivery on e-commerce sites. These two studies were combined to evaluate the usability of the e-commerce site. The study found that the komeksepeti.com e-commerce site has an adequate level of usability; however, certain findings, such as the absence of a site map and the lack of clear labeling of seller names, were identified as areas for improvement. The result of this research provides a heuristic evaluation guideline for e-commerce marketplace sites to conduct a cost-effective usability assessment. Therefore, it is important for the development of highly usable website designs that meet the needs of both users (sellers) and customers (buyers).
References
[1] Ülger, Y. T., Toksarı, M. (2020). E-Ticaret Sitelerinin Kullanılabilirliği ve Başarısını Etkileyen Faktörlerin Belirlenmesi. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi, 6(2), 116-128. https://doi.org/10.46849/guiibd.823445
[2] Ersoy, H. (2004). Bir Çevrimiçi Öğrenim Destek Sisteminin Kullanılabilirlik Testi: Planlama, Uygulama, Değerlendirme. The Turkish Online Journal of Educational Technology, 3(1).
[3] KAMİS Rehberi. (t.y.). Kamu İnternet Siteleri Rehberi-Kullanılabilirlik ve Erişilebilirlik. Tübitak Bilgem. 26 Mayıs 2024, gönderen https://bilgem.tubitak.gov.tr/yayinlar/yte-yayinlar/
[4] Sagar, K., & Saha, A. (2017). A Systematic Review of Software Usability Studies. International Journal of Information Technology. https://doi.org/10.1007/s41870-017-0048-1
[5] Hasan, L., Morris, A., & Probets, S. (2013). E‐Commerce Websites for Developing Countries – A Usability Evaluation Framework. Online Information Review, 37(2), 231-251. https://doi.org/10.1108/OIR-10-2011-0166
[6] Impact of E-Commerce Website Usability on User Satisfaction. Journal of Advanced Computational Intelligence and Intelligent Informatics, 23(1), 91-96. https://doi.org/10.20965/jaciii.2019.p0091
[7] Liu, H., Alli, H., & Yusoff, I. S. M. (2024). A thematic review on traditional handicraft from design perspective publications from 2002–2022: analysis of trends for future studies. Cogent Arts & Humanities, 11(1). https://doi.org/10.1080/23311983.2023.2298084
[8] Hu, H.-J., Yen, J., & Guan, S.-S. (2008). A Study on the Interface Usability of B2C Hypermarket E-commerce Website. 2008 IEEE Asia-Pacific Services Computing Conference, 1202-1207. https://doi.org/10.1109/APSCC.2008.64
[9] Ali, S. (2024). A New Design Strategy to Increase Usability in E-Commerce Web Sites. International Design Journal, 14(3), 375-386. https://doi.org/10.21608/idj.2024.348739
[10] Pelet, J.-E., & Papadopoulou, P. (Ed.). (2014). User Behavior in Ubiquitous Online Environments: IGI Global. https://doi.org/10.4018/978-1-4666-4566-0
[11] Sivaji, A., Downe, A. G., Muhammad Fahmi Mazlan, Soo, S.-T., & Abdullah, A. (2011). Importance of incorporating fundamental usability with social & trust elements for E-Commerce website. 2011 International Conference on Business, Engineering and Industrial Applications, 221-226. https://doi.org/10.1109/ICBEIA.2011.5994248
[12] Oppenheim, C., & Ward, L. (2006). Evaluation of web sites for B2C e‐commerce. Aslib Proceedings, 58(3), 237-260. https://doi.org/10.1108/00012530610701022
[13] Gabriel, I.J. (2007). Usability Metrics for Measuring Usability of Business-to-Consumer (B2C) E-Commerce Sites.
[14] Bulak, M. E., Kozanoğlu, O., Aydoğduoğlu, Ş. N., Göçer, F., & Algül, R. (2021). E-Ticaret Sitelerinin Kullanılabilirliğinin AHP ve TOPSİS Yöntemleriyle Karşılaştırılması. European Journal of Science and Technology. https://doi.org/10.31590/ejosat.963658
[15] Goh, K. N., Chen, Y. Y., Lai, F. W., Daud, S. C., Sivaji, A., & Soo, S. T. (2013). A Comparison of Usability Testing Methods for an E-Commerce Website: A Case Study on a Malaysia Online Gift Shop. 2013 10th International Conference on Information Technology: New Generations, 143-150. https://doi.org/10.1109/ITNG.2013.129
[16] Tezza, R., Bornia, A. C., & Andrade, D. F. D. (2011). Measuring web usability using item response theory: Principles, features and opportunities. Interacting with Computers, 23(2), 167-175. https://doi.org/10.1016/j.intcom.2011.02.004
[17] Li, F., & Li, Y. (2011). Usability evaluation of e-commerce on B2C websites in China. Procedia Engineering, 15, 5299-5304. https://doi.org/10.1016/j.proeng.2011.08.982
[18] Offutt, J. (2002). Quality attributes of Web software applications. IEEE Software, 19(2), 25-32. https://doi.org/10.1109/52.991329
[19] Venkatesh, Morris, Davis, & Davis. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425. https://doi.org/10.2307/30036540
[20] Yıldız, M., Berigel, M., Kalyoncu, F., & Özgenç Keleş, Ö. (2022). Usability Evaluation of the Online Skill Assessment Tool. Acta Infologica, 0(0), 0-0. https://doi.org/10.26650/acin.1077400
[21] Jimenez, C., Lozada, P., & Rosas, P. (2016). Usability Heuristics: A Systematic Review. 2016 IEEE 11th Colombian Computing Conference (CCC), 1-8. https://doi.org/10.1109/ColumbianCC.2016.7750805
[22] Nielsen, J. (1994). Usability Engineering. Morgan Kaufmann Publishers. https://dl.acm.org/doi/pdf/10.5555/2821575
[23] Nielsen, J., and Molich, R. (1990). Heuristic Evaluation of User Interfaces, Proc. ACM CHI'90 Conf. (Seattle, WA, 1-5 April), 249-256.
[24] Hamid, S., Bawany, N. Z., & Zahoor, K. (2020). Assessing Ecommerce Websites: Usability and Accessibility Study. 2020 International Conference on Advanced Computer Science and Information Systems (ICACSIS), 199-204. https://doi.org/10.1109/ICACSIS51025.2020.9263162
[25] Fernandez, A., Insfran, E., & Abrahão, S. (2011). Usability evaluation methods for the web: A systematic mapping study. Information and Software Technology, 53(8), 789-817. https://doi.org/10.1016/j.infsof.2011.02.007
[26] Dillon, A. (2006). Evaluation of Software Usability. Içinde W. Karwowski (Ed.), International Encyclopedia of Ergonomics and Human Factors, Second Edition—3 Volume Set. CRC Press. https://doi.org/10.1201/9780849375477.ch381
[27] Lyzara, R., Purwandari, B., Zulfikar, M. F., Santoso, H. B., & Solichah, I. (2019). E-Government Usability Evaluation: Insights from A Systematic Literature Review. Proceedings of the 2nd International Conference on Software Engineering and Information Management, 249-253. https://doi.org/10.1145/3305160.3305178
[28] Akrajindanon, R., Anupong Avirutha, Treepala, N., & Mcafee, A. (2017). The Elements of Marketing Mix Affecting The Repurchase Electronic Marketplace (E-Marketplace) In Thailand. http://dspace.spu.ac.th/bitstream/123456789/5977/1/1_SPUCON2017_(Dr.%20Ravipa %20Akrajindanon).pdf
[2] Ersoy, H. (2004). Bir Çevrimiçi Öğrenim Destek Sisteminin Kullanılabilirlik Testi: Planlama, Uygulama, Değerlendirme. The Turkish Online Journal of Educational Technology, 3(1).
[3] KAMİS Rehberi. (t.y.). Kamu İnternet Siteleri Rehberi-Kullanılabilirlik ve Erişilebilirlik. Tübitak Bilgem. 26 Mayıs 2024, gönderen https://bilgem.tubitak.gov.tr/yayinlar/yte-yayinlar/
[4] Sagar, K., & Saha, A. (2017). A Systematic Review of Software Usability Studies. International Journal of Information Technology. https://doi.org/10.1007/s41870-017-0048-1
[5] Hasan, L., Morris, A., & Probets, S. (2013). E‐Commerce Websites for Developing Countries – A Usability Evaluation Framework. Online Information Review, 37(2), 231-251. https://doi.org/10.1108/OIR-10-2011-0166
[6] Impact of E-Commerce Website Usability on User Satisfaction. Journal of Advanced Computational Intelligence and Intelligent Informatics, 23(1), 91-96. https://doi.org/10.20965/jaciii.2019.p0091
[7] Liu, H., Alli, H., & Yusoff, I. S. M. (2024). A thematic review on traditional handicraft from design perspective publications from 2002–2022: analysis of trends for future studies. Cogent Arts & Humanities, 11(1). https://doi.org/10.1080/23311983.2023.2298084
[8] Hu, H.-J., Yen, J., & Guan, S.-S. (2008). A Study on the Interface Usability of B2C Hypermarket E-commerce Website. 2008 IEEE Asia-Pacific Services Computing Conference, 1202-1207. https://doi.org/10.1109/APSCC.2008.64
[9] Ali, S. (2024). A New Design Strategy to Increase Usability in E-Commerce Web Sites. International Design Journal, 14(3), 375-386. https://doi.org/10.21608/idj.2024.348739
[10] Pelet, J.-E., & Papadopoulou, P. (Ed.). (2014). User Behavior in Ubiquitous Online Environments: IGI Global. https://doi.org/10.4018/978-1-4666-4566-0
[11] Sivaji, A., Downe, A. G., Muhammad Fahmi Mazlan, Soo, S.-T., & Abdullah, A. (2011). Importance of incorporating fundamental usability with social & trust elements for E-Commerce website. 2011 International Conference on Business, Engineering and Industrial Applications, 221-226. https://doi.org/10.1109/ICBEIA.2011.5994248
[12] Oppenheim, C., & Ward, L. (2006). Evaluation of web sites for B2C e‐commerce. Aslib Proceedings, 58(3), 237-260. https://doi.org/10.1108/00012530610701022
[13] Gabriel, I.J. (2007). Usability Metrics for Measuring Usability of Business-to-Consumer (B2C) E-Commerce Sites.
[14] Bulak, M. E., Kozanoğlu, O., Aydoğduoğlu, Ş. N., Göçer, F., & Algül, R. (2021). E-Ticaret Sitelerinin Kullanılabilirliğinin AHP ve TOPSİS Yöntemleriyle Karşılaştırılması. European Journal of Science and Technology. https://doi.org/10.31590/ejosat.963658
[15] Goh, K. N., Chen, Y. Y., Lai, F. W., Daud, S. C., Sivaji, A., & Soo, S. T. (2013). A Comparison of Usability Testing Methods for an E-Commerce Website: A Case Study on a Malaysia Online Gift Shop. 2013 10th International Conference on Information Technology: New Generations, 143-150. https://doi.org/10.1109/ITNG.2013.129
[16] Tezza, R., Bornia, A. C., & Andrade, D. F. D. (2011). Measuring web usability using item response theory: Principles, features and opportunities. Interacting with Computers, 23(2), 167-175. https://doi.org/10.1016/j.intcom.2011.02.004
[17] Li, F., & Li, Y. (2011). Usability evaluation of e-commerce on B2C websites in China. Procedia Engineering, 15, 5299-5304. https://doi.org/10.1016/j.proeng.2011.08.982
[18] Offutt, J. (2002). Quality attributes of Web software applications. IEEE Software, 19(2), 25-32. https://doi.org/10.1109/52.991329
[19] Venkatesh, Morris, Davis, & Davis. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425. https://doi.org/10.2307/30036540
[20] Yıldız, M., Berigel, M., Kalyoncu, F., & Özgenç Keleş, Ö. (2022). Usability Evaluation of the Online Skill Assessment Tool. Acta Infologica, 0(0), 0-0. https://doi.org/10.26650/acin.1077400
[21] Jimenez, C., Lozada, P., & Rosas, P. (2016). Usability Heuristics: A Systematic Review. 2016 IEEE 11th Colombian Computing Conference (CCC), 1-8. https://doi.org/10.1109/ColumbianCC.2016.7750805
[22] Nielsen, J. (1994). Usability Engineering. Morgan Kaufmann Publishers. https://dl.acm.org/doi/pdf/10.5555/2821575
[23] Nielsen, J., and Molich, R. (1990). Heuristic Evaluation of User Interfaces, Proc. ACM CHI'90 Conf. (Seattle, WA, 1-5 April), 249-256.
[24] Hamid, S., Bawany, N. Z., & Zahoor, K. (2020). Assessing Ecommerce Websites: Usability and Accessibility Study. 2020 International Conference on Advanced Computer Science and Information Systems (ICACSIS), 199-204. https://doi.org/10.1109/ICACSIS51025.2020.9263162
[25] Fernandez, A., Insfran, E., & Abrahão, S. (2011). Usability evaluation methods for the web: A systematic mapping study. Information and Software Technology, 53(8), 789-817. https://doi.org/10.1016/j.infsof.2011.02.007
[26] Dillon, A. (2006). Evaluation of Software Usability. Içinde W. Karwowski (Ed.), International Encyclopedia of Ergonomics and Human Factors, Second Edition—3 Volume Set. CRC Press. https://doi.org/10.1201/9780849375477.ch381
[27] Lyzara, R., Purwandari, B., Zulfikar, M. F., Santoso, H. B., & Solichah, I. (2019). E-Government Usability Evaluation: Insights from A Systematic Literature Review. Proceedings of the 2nd International Conference on Software Engineering and Information Management, 249-253. https://doi.org/10.1145/3305160.3305178
[28] Akrajindanon, R., Anupong Avirutha, Treepala, N., & Mcafee, A. (2017). The Elements of Marketing Mix Affecting The Repurchase Electronic Marketplace (E-Marketplace) In Thailand. http://dspace.spu.ac.th/bitstream/123456789/5977/1/1_SPUCON2017_(Dr.%20Ravipa %20Akrajindanon).pdf
Published
2024-06-30
How to Cite
Akcakaya, A., Sahin, S., & Yegin, E. M. (2024). Usability of komeksepeti.com E-Commerce Website That Sells Handmade Products. Journal of Engineering Research and Applied Science, 13(1), 2527-2536. Retrieved from http://journaleras.com/index.php/jeras/article/view/352
Issue
Section
Articles
